Dear Fellow Traveller,

This morning, as I walked past the oak grove outside our studio, I was reminded of our very first order seven years ago. Back then, we hadn’t yet secured our patent, and you still entrusted your trust to a fledgling brand. That faith is a badge more precious than any award.

The Refresh Programme wasn’t born from commercial calculation. When our engineers showed me that old pillows could be broken down into garden compost, and when our medical advisors demonstrated how fibre degradation affects respiratory health—I realised something profound:

True customer care means daring to tell you, “It’s time for a new pillow,” even if that might reduce repeat purchases.

So we remain steadfast in our principles:

No overconsumption driven by discounts—renewals are offered strictly in line with scientific lifespan tiers.

Recycling old pillows without creating carbon debt—each regeneration uses less than 0.3 kWh of energy.

Rejecting fast-fashion logic—our 2025 Refresh model still fits the pillowcases you bought seven years ago.

May every night’s rest become a positive cycle for the planet.

Tonight, as you lay your head on support that feels brand new, remember: beneath the stars of the European skies, there are people tirelessly perfecting every breath and heartbeat for your comfort.



Yours faithfully,